Measurement and Insights
Measuring Advertising Impact
Firefly’s measurement and attribution solutions provide clients with impactful campaign insights from the media running on our street-level screens. By working with internal technology, location data, survey panels, and measurement partners, Firefly provides ad effectiveness research for marketing strategies throughout the consumer journey.
01
Step 1
Design study to measure campaign goals
02
Step 2
Activate campaign
03
Step 3
Determine exposed (test) and unexposed (control)
04
Step 4
Measure conversions and lift driven by Firefly campaign
05
Step 5
Provide analysis: results, key findings, and insights
Post campaign Firefly has a variety of reporting and measurement services to quantify real business results such as brand awareness, website, online purchase, and foot traffic conversions.
Measurement Offerings
Brand Study
Measure lift in brand metrics including brand awareness, recall, favorability, etc.
Foot Traffic
Measure lift in consumer footfall at retail locations and events
Web Conversions
Measure lift in website visitation / conversions (i.e. enrollment, purchases)
App Conversion
Measure lift in app downloads and track in-app events
Case Studies
