Brand Assets

Assets can be downloaded directly after each section of this page. We have a few guidelines for using our brand resources—please take a moment to familiarize yourself with them. Provided here are the latest brand assets to be used in all marketing and co-branding, along with simple rules around clear space and usage. Can’t find exactly what you’re looking for? No problem. If custom assets are needed, contact creativestudio@fireflyon.com for additional support.

 
 

 

Logo

The Firefly logo should be used alone in most cases with no copy directly underneath. It's modern, simple, and straightforward. We want our logo to be instantly recognizable, so consistency is important. Avoid stretching it, warping it, and please don't add a drop shadow. It should be displayed in black and white. Our white logo can also overlay photography with header treatments. 

 
f_logo.png
Untitled-5.png
 

Co-branding & Partnerships

 
 
 
 

Logo don’ts

 
Don’t use old logo

Don’t use old logo

Don’t stretch in any direction

Don’t stretch in any direction

Don’t apply colors

Don’t apply colors

Don’t apply drop shadow

Don’t apply drop shadow

 
 

 

Brand Typeface

 
pop.png
 

 

Color palette

 
color_palette.png
 

 

Icon Family

 
Firefly_BG.png
Smart_Screen_BG.png
Impression_Street_Level_BG.png
Dynamic_Geo_Location_BG.png
Measurement_Attribution_BG.png
Billboard_BG.png
InStore_Visits_BG.png
Targetin_BG.png
Day_Parting_Countdown_BG.png
Metrics_BG.png
Moble_app_downloads_BG.png
Street_Level_Moment_BG.png
 
Firefly_icons.png
 
 

 

Sales deck base template

 
Screen Shot 2020-06-29 at 12.52.28 PM.png
 
 

 

Creative Spec Sheet

 
Screen Shot 2020-06-29 at 1.45.07 PM.png
Screen Shot 2020-06-29 at 1.45.23 PM.png
 
 

 

Current in-house campaigns

 

2 ) Accuweather partnership. Live weather updates in all of our markets.

1 ) General Firefly branding.

1) General branding for Firefly.
2) Accuweather partnership. Live weather in all markets.