Rooftop video ads bring extra cash for Uber, Lyft drivers

Uber driver Jackeline Arana was between passengers when she spotted a car with a video screen on top displaying ads and realized that putting one on her own car could be lucrative.

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Firefly Emerges From Stealth With $21.5M In Funding To Put Billboards On Top Of Uber And Lyft Cars

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Rideshare advertising startup Firefly launches with $21.5M in funding