Hundreds of NYC Taxis Are About to Go Programmatic Thanks to a Funding Boost From Google

New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist.

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Puma puts geotargeted ads on taxis for situationally aware OOH push

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Firefly Raises $30 Million To Expand Its Billboard Business To Tops Of New York Taxis, Ubers