Firefly Launches Tesla-Top Ads
Elevating Taxi-top Advertising to Reach Premium Brands
Launching with campaigns from David Yurman and Swarovski, the move reimagines the future of taxi-top advertising while supporting an eco-conscious framework
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the industry’s first Tesla-top advertising campaigns. Facilitated through Firefly’s partnership with tech-enabled vehicle fleet operator Drive Sally, the campaigns elevate taxi-top advertising to entice premium brands into the category, while supporting zero-emission transportation. Firefly’s first Tesla-top campaigns will feature luxury brands Swarovski and David Yurman.
“Taxi-top advertising is an institution, and Firefly has made it our mission to usher in the future of the taxi-top, from block-by-block targeting, to creative optimization and full-funnel measurement,” explained Firefly’s CEO and cofounder Kaan Gunay. “With our Tesla-top ads, we’re reimagining what taxi-top advertising can be, bringing all-new brands into the category and reaching audiences in a novel way.”
Firefly’s award-winning digital media platform, which launched atop Tesla Model 3 taxis in New York City, offers the highest resolution and most programmability of any digital out-of-home (DOOH) display on the market. The inaugural Tesla-top campaigns, featuring Swarovski (facilitated by Talon) and David Yurman, draw on Firefly’s dynamic content triggers like vehicle location, area demographics, traffic patterns, time-of-day, and real-time weather conditions.
Drive Sally’s recently-debuted Tesla taxi currently stands as the only electric vehicle registered for use as a taxi in New York City. With the prominence of taxi-top advertising, this launch marks a broader move toward a more environmentally-conscious industry.
